Google Analytics 4
Production pages load Google Analytics 4 so we can see which public routes are used (home, search, listings). Google sets cookies for this. This pilot does not show a cookie banner.
We send the page path and title only. Query strings are stripped first, so a search such as /search?postcode=LE67+2FB is recorded as /search. Advertising features and Google signals are turned off in the tag.
What we do not send to Google
Full postcodes, free-text search queries, suggestion messages, evidence URLs, and optional contact details are not sent to GA4. Product events (search submitted, apply clicked, and similar) stay in AllotSpot’s own analytics stub — they are not forwarded to Google.
Search and suggestions
Basic postcode search does not require an account and does not store identifiable search history by default. If you suggest an update, optional contact is stored only when you tick the consent box, and only so a researcher can follow up.
Admin
Internal /admin routes are not sent as GA4 pageviews.
Questions
Use Suggest a site if something in the directory is wrong. This page will be updated if measurement or consent changes.