Google Analytics 4
Production pages load Google Analytics 4 so we can see which public routes are used (home, search, listings). Google sets cookies for this. This pilot does not show a cookie banner.
We send the page path and title. Query strings are stripped first, so a search such as /search?postcode=LE67+2FB is recorded as /search. A short campaign label on a link (utm_source, utm_medium, utm_campaign, utm_content or utm_term) is sent separately so we can tell which newsletter was used. Postcodes and other query values are not. Advertising features and Google signals are turned off in the tag.
What we do not send to Google
Full postcodes, free-text search queries, suggestion messages, listing-claim notes, evidence URLs, optional contact details, and waitlist applicant names, addresses, emails, phones, or notes are not sent to GA4. Product events (search submitted, apply clicked, claim submitted, and similar) stay in AllotSpot’s own analytics stub — they are not forwarded to Google as personal data. Waiting-list events are flags only (for example whether a phone number was provided) and are not sent to GA4 at all. Flags such as whether a claim included evidence are recorded; emails and URLs are not.
Search and suggestions
Basic postcode search does not require an account and does not store identifiable search history by default. If you suggest an update, optional contact is stored only when you tick the consent box, and only so a researcher can follow up.
Listing claims and manager updates
Claiming a listing is optional and does not affect public search. Optional claimant email is stored only when you tick the consent box, and only so we can follow up on the claim. Claim notes, evidence links, and emails are not sent to analytics. After a claim is verified, the organisation managing the site can update listing facts from a private area that is not indexed and is not sent as a GA4 pageview.
AllotSpot Manage pilot interest
If you use Join the pilot on AllotSpot Manage, we store your name, work email, organisation name, organisation type, and a rough waiting-list size band so we can contact you about the Manage pilot. Submitting that form is a request for that follow-up — it is not consent for general product or news marketing. We do not ask for a phone number on this form.
These leads are AllotSpot's inbound pilot interest records. They are not waitlist applicant records and are not shown on public listings. Analytics keep organisation-type and waiting-list-band flags only — never your name or email. The join form is not indexed and is not sent as a GA4 pageview.
Waiting-list applications
If a parish or association has opened AllotSpot Manage on a listing, you can apply on that site’s waiting list without creating a search account. You are applying to the claimed organisation that runs that site — they are the controller for your application. AllotSpot stores the list only for that site and that verified claim (as a processor). Other organisations cannot see it. It is not shown on the public listing.
We collect a name, address, postcode, and email, plus optional phone, preferred plot size, and notes. We do not collect date of birth, disability status, or other special-category data. We do not use applications for marketing or to sell queue position. There is no fee to join a waiting list on AllotSpot.
Confirmation uses a private email link, not a search account. The organisation managing the waiting list can export or remove personal details for this listing. Closed records (withdrawn, declined, or stale) can be anonymised after 90 days; people still queued, offered, or accepted are not swept away automatically. Audit logs keep flags and ids, not names or emails.
Confirmation email is sent through Resend when that service is configured. Production data is stored on Neon Postgres. AllotSpot Manage sign-in uses Neon Auth. Search stays anonymous whether or not you apply. The named-pilot data processing agreement template is at /legal/dpa.
Admin and Manage areas
Internal /admin routes, the Manage area, listing claim forms, listing apply forms, and applicant status links are not sent as GA4 pageviews.
Questions
Use Suggest a site if something in the directory is wrong. Allotment managers using Manage can read the data processing agreement template. This page will be updated if measurement or consent changes.